You’ve heard about menu engineering, but what about digital menu optimization? Follow these steps to drive revenue, and increase average ticket size. Your menu is more than a list of food – it’s your best marketing asset. A properly formatted and optimized digital menu goes a long way in driving sales and revenue. Traditional menu […]
Category: Marketing
Find out the latest research and tactics for restaurant marketing. Marketing for your restaurant doesn’t have to be expensive, or difficult – you can still gain new customers and drive repeat visits with little to no experience. For example, you can collect diners’ emails for free and run campaigns to drive repeat business, for completely free!
What is a Digital Menu?
Everything you need to know about Digital Menus for restaurants Restaurants across the world have been forced to pivot and change due to Covid-19. One of the biggest changes is the rise of digital menus. Digital menus are useful to stop the spread of germs, save money on printing costs, and ensure your guests are […]
Email Marketing For Restaurants: Why & How?
Why Restaurant’s should be shifting their marketing efforts towards email When you think about Restaurant Marketing, what comes to mind? Perhaps it’s running ads on Facebook or Google, maybe it’s direct mail, maybe it’s something else. Whatever it is, Email Marketing should be high on your list of marketing efforts for 2021 and beyond. What […]
How to Improve Your Restaurant’s SEO Through Your Digital Menu
Why, and how digital menus are a big opportunity for Restaurant SEO and Search Engines If you’re using an OrderUp digital menu for your restaurant, you may be missing out on some extra value. After running tests and assessing usage data of our menus, we’re seeing some pretty compelling results when it comes to Search […]