Restaurant and Food Service Trends to look out for in 2023 For over a decade, the restaurant industry has been marked by sales growth and innovation. Restaurants have become more innovative with foodservice concepts and products, both in the form of new menu items and customer experiences. As we look at the future, trends in […]
Category: Marketing
Find out the latest research and tactics for restaurant marketing. Marketing for your restaurant doesn’t have to be expensive, or difficult – you can still gain new customers and drive repeat visits with little to no experience. For example, you can collect diners’ emails for free and run campaigns to drive repeat business, for completely free!
How Restaurants Can Use Email Marketing
Email Marketing for Your Restaurant in 2023 Email marketing is a great way to engage with your audience and drive traffic to your restaurant in 2023. According to recent studies, 63% of restaurateurs plan on using a CRM (Customer Relationship Management) platform to help with email marketing and loyalty in 2023. In this post, we’ll […]
How Restaurant Promo Codes Work
How Promo Codes Work & How Your Restaurant Can Use Them To Drive Sales You can now create and manage promo codes through your OrderUp merchant account to create special deals and share them with your customers. Leveraging promo codes is a great way to incentivize your guests to visit you soon, drive repeat purchases, […]
Engineering and Optimizing a Mobile Restaurant Menu
You’ve heard about menu engineering, but what about digital menu optimization? Follow these steps to drive revenue, and increase average ticket size. Your menu is more than a list of food – it’s your best marketing asset. A properly formatted and optimized digital menu goes a long way in driving sales and revenue. Traditional menu […]
What is a Digital Menu?
Everything you need to know about QR Code Digital Menus for Restaurants Restaurants across the world have been forced to pivot and change due to Covid-19. One of the biggest changes is the rise of QR code digital menus. Digital menus are useful to stop the spread of germs, save money on printing costs, and […]
Email Marketing For Restaurants: Why & How?
Why Restaurant’s should be shifting their marketing efforts towards email When you think about Restaurant Marketing, what comes to mind? Perhaps it’s running ads on Facebook or Google, maybe it’s direct mail, maybe it’s something else. Whatever it is, Email Marketing should be high on your list of marketing efforts for 2021 and beyond. What […]
How to Improve Your Restaurant’s SEO Through Your Digital Menu
Why, and how digital menus are a big opportunity for Restaurant SEO and Search Engines If you’re using an OrderUp digital menu for your restaurant, you may be missing out on some extra value. After running tests and assessing usage data of our menus, we’re seeing some pretty compelling results when it comes to Search […]
